For 80% of United Rentals’ 15,000 employees, work happens on the road. As the world’s largest equipment rental company and a Fortune 500 organization, the leadership team wanted to increase engagement by creating innovative, two-way communication with their 12,000 daily road warriors. Over six months, Workplace by Facebook became the hub for sharing daily “wins” to create greater visibility between leaders and their employees — and its culture-enhancing effects were felt in a variety of unanticpated ways. Read the case study.

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